Adman J. Walter Thompson lays it on thick for magazines, 1908
"The American magazine is a national institution. It is progressive. It never tires nor stands still. It commands the services and the energies of the greatest editors, writers, and illustrators of the day. It is a magnificent monument to American enterprise, American genius, and American skill. Every issue of such a magazine is a new creation, as wonderful as a new dawn, as splendid as a new sunrise." — J. Walter Thompson, founder of the advertising agency that still bears his name (or at least his initials), writing in Appleton's Magazine, 1908.