"Magazine publishing with us is a question of both art and business—the ideal magazine, and at the lowest possible price. An ideal magazine, the magazine that gratifies and satisfies the widest circle of intelligent readers, is the art side of our work. A magazine so preeminently strong, so big, so rich, that it is beyond the competition of any house whose equipment is less strong than our own, is the business side of our work." — Frank A. Munsey, writing in Munsey's Magazine, 1898.
At the time Munsey made that statement, his magazine was one of the two top-sellers in the U.S., the other being the Ladies' Home Journal.