Why editors must stay ahead of readers...but not too far
"The good journalist knows that people are quick to tire, and it is important to tire ahead of them, so as to devise in good time new means of attracting their attention. Mr. Luce told a former aide on one occasion that the secret of his success was to stay six weeks ahead of the people. Five weeks ahead, and he would not be exercising his capacity for leadership, which a creative journalist must do. Seven weeks ahead of the people, and you are a prophet, and prophets are bores. And go broke." — William F. Buckley, Jr., of The National Review magazine in a piece about Henry Luce of Time magazine, among others, shortly after the latter's death in 1967.