“I never looked on Vogue as a magazine of large circulation possibilities. Vogue is like a magnet. You pass it over a mass of people and it pulls out those who are interested.” — Edna Woolman Chase, longtime editor of Vogue, 1944
Chase's editorial philosophy meshed nicely with that of her boss, Conde Nast. At a time when many magazines were striving to build mass audiences, he saw the benefit of catering to a smaller, but richer, readership for which advertisers would pay a premium.
Chase’s autobiography, co-written with her daughter, the actress Ilka Chase, is “Always in Vogue,” published in 1954.