“What is a Great Magazine?
“It is a magazine with a definite purpose.
“It seeks to inspire a good thought, and to publish the country’s best thought upon the most important topics.
“It adds to the powerful written word illustrations by the best artists, the finest work that good pressmen, good ink, good paper, good printing can produce. A good magazine, like a good man, strives to make the world better, upholds justice and attacks wrong.”
— a 1918 advertisement for Hearst’s Magazine