"Young is better than old, pretty is better than ugly, rich is better than poor, TV is better than music, music is better than movies, movies are better than sports, and anything is better than politics." — Stolley's Law for successful magazine covers, as devised by People magazine's founding editor, Richard Stolley. According to the 1994 book "Inside People," by Judy Kessler, "And nothing is better than the celebrity dead" was added to this formula after People's tribute to the recently murdered John Lennon became the magazine's bestselling issue up to that time. That issue was cover-dated 30 years ago today, December 22, 1980.