... in 1954, newspapers reported on a Senate subcommittee hearing held a day earlier to examine whether violent comic books were responsible for juvenile crime. Publisher William M. Gaines defended a cover drawing on one of his comics, depicting a man with an ax holding a woman's severed head. Asked whether he considered the cover to be in good taste, Gaines testified that he did, adding that showing the woman's neck dripping blood would have been in bad taste. Gaines next found himself defending a drawing of a man choking a woman to death with a crowbar. That fall, Gaines gave up on horror titles and began to focus on a little humor comic called Mad that his company had launched two years earlier. Mad was transformed into a slick magazine in the summer of 1955, in part to put it out of reach of the repressive Comics Code that the industry had adopted after the Senate hearings.