"A passive, inert, dull magazine... is usually made up of editors who sit around and wait for writers to send them queries, or pictures, or finished pieces upon which they can react and thus fulfill themselves.... Magazine editing is not just the act of choosing, it is an act of assertion." — Harold Hayes, then editor of Esquire, in a 1964 staff memo, quoted in Carol Polsgrove's "It Wasn't Pretty, Folks, But Didn't We Have Fun? 'Esquire' in the Sixties" (W.W. Norton & Co., 1995).
Tomorrow, still more from Harold Hayes...